About Us


Alex Sorokin – Chief Executive Officer

Mr. Sorokin is a Co-Founder and General Partner of Persephone Capital Partners. Mr. Sorokin began his career in marketing strategy and strategic planning and went on to be a consultant and CEO helping companies with business and financial restructurings across a wide range of industries for the past 30 years. He has been CEO of nine different companies, including most recently Ener1, a “green energy” lithium-ion battery manufacturer, Medical Staffing Network, which provides health care services, Vertis Communications and IWP International, while based in London.

In addition to his CEO experience, Mr. Sorokin has advised over 40 companies requiring business improvement, including many with field operations that are service based and benefit from the advantages of technology and work flow automation. Among the industries served are insurance, transportation, staffing, construction, and distribution. He has been a board member of six different companies.

Mr. Sorokin received a B.A. from The Johns Hopkins University.

Jay Lifton – Chairman of the Board

Jay Lifton is the Chief Executive Officer, Co-Founder and Managing Partner of Persephone Capital Partners. Mr. Lifton has over 25 years of corporate finance, capital markets, private equity/distressed investing and corporate restructuring experience. Most recently, Mr. Lifton was co-head of J.P. Morgan's Investor Driven Capital Markets (financings focused on mid market companies and DIP, Exit and Rescue lending). His previous position was as Managing Director in J.P. Morgan's Fixed Income Credit Trading Group specializing in distressed investment opportunities in the Americas. Mr. Lifton played a prominent role in building the franchise in Distressed Debt and High Yield at JPM during his 12 years in Credit Trading. Prior to J.P. Morgan, Mr. Lifton was in the Corporate Restructuring Group at The Bank of New York, and in International Trade Finance at Irving Trust.

Mr. Lifton has served as chairperson on several international bankruptcy committees and numerous boards of directors, and in addition to GRT, Mr. Lifton is currently on the board of Gleacher & Company and Renewable Biofuels, Inc. and had been most recently on the boards of Bally Total Fitness and Safety Kleen, Inc. Previously, Mr. Lifton has served on boards for companies in the chemical, healthcare, manufacturing, power and transportation sectors. Mr. Lifton currently serves as an observer on the New York State Financial Control Board.

Mr. Lifton received a B.A. in Economics from S.U.N.Y. at Stony Brook, and an M.B.A. from Baruch College.

Michael Gray – Vice Chairman of the Board

Michael Gray founded Global Relief Technologies, Inc. in 2003 in partnership with Telenor Satellite Communications, Inc. and quickly introduced a new patented integrated technology comprised of mobile satellite communications, software for smartphones, and real-time data analysis capabilities. The end-to-end data collection and rapid analysis tools, called Rapid Data Management System (RDMS) was built specifically to support field-personnel working in intense and often dangerous environments.

As a former refugee officer responsible for coordinating civilian and military operations in the field and as a former Naval Officer with deployments to Bosnia, Kosovo and the middle east, Michael understood the complexities and problems facing field-personnel attempting to collect and transmit critical, accurate and typically time-sensitive information. After 9/11, Michael also served as the Department of State’s advisor to US Central Command providing assistance in planning and implementing humanitarian assistance operations in Afghanistan and Iraq. Michael also served on the armed services Joint Staff and at NATO SHAPE on the committee for drafting new NATO doctrine for civilian and military cooperation in disaster-relief and humanitarian operations.

While a graduate student at Harvard University and Boston University and later, Michael published articles on subjects ranging from Russian and East European affairs to international business in various publications, including the World Bank’s Transition, the Boston Globe, the Dallas Morning News, the Houston Chronicle. He has also been interviewed on MSNBC, CNBC, FOX Business News and NECN-Boston.